Netflix, America’s dominant streaming service, has hit a wall

Company overhauling creative leadership as it struggles to get domestic audiences to watch more

Posted Tuesday, October 20, 2026 10:00 am

Ben Fritz, Jessica Toonkel and Joe Flint | The Wall Street Journal

Netflix is writing a new script.

It abruptly replaced content chief Bela Bajaria last week just hours after a layoff of 1,000 employees that she helped engineer. By Monday, film chief Dan Lin lost his job, too.

The ousters of two of the company’s top creative executives are a sign that the streaming giant’s leaders feel the service needs to overhaul its content offerings.

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Netflix, America’s dominant streaming service, has hit a wall

Company overhauling creative leadership as it struggles to get domestic audiences to watch more

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