Netflix replaces content chief as it struggles to engage viewers

Peter Rice, a former Fox and Disney executive, is taking over for Bela Bajaria

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Netflix’s Chief Content Officer Bela Bajaria is leaving the company, as it struggles with slowing growth and falling customer engagement.

Bajaria, who had been at Netflix for a decade, will be succeeded by Peter Rice, a former executive at 21st Century Fox and Disney, Netflix said Thursday.

One of the most powerful executives in Hollywood, Bajaria oversaw a roughly $20 billion budget for shows and movies for the global streaming platform.

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