New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 – love to preach about how their content is built to travel across the mobile and social Web. They also proudly talk up the fact they they hardly work with any ad tech companies.