The publication’s niche-focus, the 30p increase per issue in the second week of printing, and its feature focus meant The New Day was handicapped from the start. On top of that, the exclusively print-focused project had nearly no social media presence.
"That may have been the final nail in the coffin of what I thought would be a successful newspaper for the UK market," Mario Garcia, media consultant, designer and teacher at Columbia University's School of Journalism, told the World Editors Forum.
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