New emails show how Epstein used the media to rehab his reputation

In 2013, Jeffrey Epstein couldn’t erase his conviction as a sex offender. But he could make it harder to find on Google, using various search engine optimization tactics, along with his personal connections within the news media.

So Epstein, newly released emails show, hired a small team that set its sights on cleaning up his image with a number of digital publications, including Business Insider.

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