By: E&P Staff In this week's edition of our audio report/podcast, E&P Editor Greg Mitchell chats with Associate Editor Jennifer Saba about the November 5 release of the latest circulation numbers from the Audit Bureau of Circulations.
As we have covered in-depth this week, this FAS-FAX report showed a continued decline in paid circulation for most of the industry, with a few notable exceptions. Why hasn?t the slide stopped by now? What are papers doing to cause ? or halt ? it?
And will the new ?total audience? measurement, which takes Web visitors into account, released for the first time in this FAS-FAX, really save the industry by proving that newspapers are actually growing? Or is it just a desperate ?hail Mary? pass?
You can listen to audio now, or download it
here.
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