New 'E&P' Podcast: Part II of 'Secrets of Web Traffic Counting'

Posted Monday, January 14, 2008 12:00 am

By: E&P Staff This week in our regular audio/podcast feature, we offer another special look at the cover story in our new January issue (which is posted on this site now for subscribers).

The article takes a look at the new focus on pumping up page views on the Web, partly through what is known as SEO: search engine optimization. It also probes the mysteries of how traffic is counted by different companies, and offers the first full explanation of how the most common "panel-based" system operates. The piece is titled ?The New Math? and the writer, Jennifer Saba, chats again with E&P Editor Greg Mitchell in this audio/podcast report.

This time the subject is how exactly the often controversial Web counting works, and details of her interview with the chief of one of the leading traffic measuring outfits, Nielsen (E&P's parent).

You can listen or download here.

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New 'E&P' Podcast: Part II of 'Secrets of Web Traffic Counting'

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