New Feature Aims to get Distracted or Inactive Users to Engage Further with Washington Post Content

It’s a question that plagues so many publishers: how can we get distracted and inactive users to engage further with our content? Today at The Washington Post, we’re introducing something that we hope will grab the attention of preoccupied users and spark their curiosity.

“Re-Engage” is a new feature that provides personalized content recommendations and appears when mobile users show signs of distraction or stop engaging with Post content when on article pages. We built this product in-house to engage with users at a time when they’re most likely to look elsewhere for relevant content.

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