New data tools, perhaps best described as Web analytics on steroids and with psychic powers, are making their way into newsrooms and changing the way that editors decide what stories to promote, where, and when.
It’s part of an emerging technology trend called “big data” — a process of gathering large, comprehensive, complex datasets and using advanced computer algorithms to visualize them, extract patterns, and use them to make decisions.
These tools, which originated in the labs of the titans of technology and finance, are becoming more mature and affordable, and they’re spreading to other industries: health care, science, the military, e-commerce, and now news organizations.
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