NEW GROUP SEEKS WIRELESS AD STANDARDS

By: Ann Mack Palm Pilots, Cell Phones Are Next Advertising Frontier



(Mediaweek) The Internet Advertising Bureau (IAB) and Wireless

Advertising Industry Association (WAIA) Thursday announced the

formation of the Wireless Advertising Association (WAA).



Composed of IAB's Wireless Ad Council and WAIA, the new group aims

to establish workable and effective global guidelines for wireless

Internet and other wireless applications.



Both organizations launched similar efforts within the last month

but decided that standards could be best achieved by working

together, said Tim DePriest, a director at AdForce and interim

president of WAIA.



'Our efforts now will go a long way towards speeding the learning

curve for wireless advertising and applications. We are excited to

combine our efforts to spur the growth of this vital new platform

in the coming months,' said IAB chairman Rich LeFurgy.