By: E&P Staff The New Hampshire Union Leader is in live production with SCS/Track from Software Consulting Services, Nazareth, Penn. The 25-seat ad creation and tracking system was installed and brought on line in 15 days.
The Manchester paper?s creative staff is using the new system to create, modify, proof and archive locally built ads, while sales staff track the ads from order through publication.
The SCS application is streamlining the ad production process and helping the shrinking staff to keep tabs on local ads, according to Union Leader staffer Robin Wilson.
The independently owned and operated Union Leader has a daily circulation of approximately 51,000.
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