By: Joe Strupp John McCain uses the power of newspapers in a new ad launched today that touts endorsements from 20 newspapers in or near New Hampshire.
"After taking a close look, 20 newspapers all across New Hampshire endorsed John McCain," the ad states in its opening, with images of McCain glad-handing and working voters.
It then quotes the papers declaring, "McCain campaigns with decency," and describing him as "the man to lead America." But the names of the papers and their declarations flash so quickly across the screen, it is difficult to see which papers are making what comments.
Still, with all of them positive, it is clear the ad uses the newspaper editorial voices to push McCain's strengths.
The ad can be found at: http://www.johnmccain.com.
"I think a certain number of righties may sneer when they hear a Republican has been endorsed by the editors of the Boston Globe, but some of those papers are right-leaning - The Union Leader, the Boston Herald," stated Jim Geraghty of National Review's online blog, "Campaign Spot," which first reported the ad approach Friday. "?your average New Hampshire-ite will, I think, be impressed by the sheer volume of endorsements. If nothing else, John McCain knows how to go into a room full of newspaper editors and wow them.
"It suggests McCain knows how to stir the blood in the Granite State; if I were on Mitt Romney's team, I'd be looking over the 2000 Bush playbook to look at what mistakes to avoid. Number one: Don't be seen sledding on the final news cycle before the primary," Geraghty adds.
Comments
No comments on this item Please log in to comment by clicking here