NEW MEDIA MONITORING SERVICE ARRIVES

By: Staff reports Medialink, Northern Light Combine Efforts



Public relations service provider Medialink Worldwide Inc.
has partnered with search-engine powerhouse Northern Light
Technology Inc. to alert companies of news coverage.


Medialink-Northern Light Total News Tracking (TNT) will
monitor broadcast news outlets, Internet sites, newspapers,
and magazines from an integrated search platform. Some of
the services provided by the new venture include:



* Customized indexing of news and information Web sites

* Broader search options across Northern Light's entire Web
collection

* Access to Medialink's NewsIQ service that monitors 1,500
daily newscasts from network and market television outlets

* Automatic e-mail alerts to clients whenever key search
terms appear in the system



?Medialink-Northern Light TNT is a vital leg in our long-held
global initiative to monitor all media simultaneously,
regardless of platform,? says John Morgan, vice president of
new media development at Medialink.