New 'NielsenWire' Blog Provides Info from Magazines and Research on Timely Subjects

Posted Thursday, August 7, 2008 12:00 am

By: E&P Staff Interested in a business-insider, by-the-numbers analysis? The Nielsen Co. has launched a new blog with timely information from its dozens of magazines and big research units. .

The new NielsenWire blog, accessed via the nielsen.com homepage, currently features, among other offerings, a special section devoted to the Games -- from historical ratings data on the most-watched opening ceremonies of all time to a feature on Chinese Olympians becoming product endorsers.

NielsenWire's content is supplemented by information culled from major newspapers, Web sites, and blogs.

The Nielsen Co. is E&P's parent company.

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New 'NielsenWire' Blog Provides Info from Magazines and Research on Timely Subjects

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