By: E&P Staff Universal Press Syndicate has entered into an agreement to distribute the online weather services of WeatherBug to newspaper Web sites.
The companies are also offering newspapers the opportunity to brand the online WeatherBug data and content on their sites and mobile platforms while bringing live, local weather information and severe weather alerts to millions of online users.
"WeatherBug knows online weather," said Universal Vice President/Sales John Vivona in a statement. "They know how to package the content.... WeatherBug knows how to generate page views which equates to ad revenue."
He added that Universal has "listened" to newspapers and is offering "a number of financial models that fit today's online newspaper market."
WeatherBug's content for newspapers includes current weather conditions for more than 45,000 locations worldwide, live views from WeatherBug's 1,500 neighborhood weather cameras, daily and weekly forecasts for all locations, radar maps and satellite images, detailed severe weather alert messages from the National Weather Service and WeatherBug Network, and more.
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