New Polish Daily Newspaper to Hit Newsstands Next Week

By: A new Polish daily newspaper will hit newsstands on Oct. 15, staking its place alongside a slew of other publications in a competitive media market.

The publisher, Polskapresse, said Monday it would launch the new newspaper ? titled Polska, or Poland ? six days before the country votes in parliamentary elections on Oct. 21.

The newspaper will include some editorial content from The Times of London translated into Polish, company spokeswoman Magdalena Chudzikiewicz said.

She declined to say what the initial circulation would be or other details about the paper until a formal launch later this week.

This central European nation of 38 million has seen an explosion of news publications since the fall of communism in 1989.
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The newspaper market is currently dominated by three key dailies, Gazeta Wyborcza, Rzeczpospolita, and Dziennik.

In the past two years, two new dailies have been launched: Dziennik, which hit newsstands in April 2006 but has seen sales decline; and a mid-market newspaper, Nowy Dzien, which came out in February 2005 but closed after three months because of low sales.

Polskapresse belongs to the international concern Verlagsgruppe Passau GmbH, based in Germany.