A new white paper published by the School of Media and Public Affairs at the George Washington University provides key insights on the role of attention analytics in building a more sustainable business model for digital news publishers.
The white paper, “The Rise of Attention Metrics: Can a New Digital Currency Help Sustain Journalism?” documents the rise of attention analytics, explores the current role of attention metrics in the newsroom and in display advertising sales, and offers analysis of what the future holds for time-based advertising transactions. Its findings suggest that certain types of publishers can benefit financially from trading on user attention rather than impressions.
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