New Report: Publishers Increasingly Counting on Native Advertising

Posted Tuesday, December 11, 2018 10:00 am

Dean Roper | WAN-IFRA

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published “Native Advertising Trends in News Media”, the annual study conducted by WAN-IFRA and the Native Advertising Institute.

This year’s survey, which included 148 news media executives participating from 53 countries...

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New Report: Publishers Increasingly Counting on Native Advertising

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