TikTok has exploded as a source of news for young people, and its rise offers key insights for news organizations looking to adapt to changing audience habits. New research from Kaia Tran, MA ’25, highlights how to create news content that resonates with TikTok users.
More than half of TikTok users say they get their news on the platform, according to Pew Research, but only 14% follow the accounts of journalists or news organizations. With influencers and platforms playing an increasingly influential role in news consumption, news organizations have an opportunity to do more to harness TikTok’s potential.
Tran’s white paper, available here, breaks down insights from TikTok producers at 11 news organizations from metro desks to national.
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