New research shows how journalists can connect with conservatives and right-leaning audiences

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At Trusting News, rather than accepting distrust in journalism, we work to better understand it so we can help journalists actively earn trust. We believe healthy democracies depend on civic dialogue and a shared set of facts. We also believe local news can play an especially important role in bridging conversations across political divides.

With this in mind, we conducted research with the Center for Media Engagement to better understand the societal and psychological forces that influence polarization and perceptions of news.

Click here to read more.

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  • jimhart

    Very worthwhile read. Impressed they took the time to do this research.

    Would be a valuable read for any news organization that wants to reach

    a considerable segment they are not reaching now.

    Monday, August 16, 2021 Report this


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