New Round of Publishers Join Concert to Challenge Duopoly

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Facebook and Google continue to dominate the advertising sphere--reports even show the duopoly pulling out ahead following the implementation of GDPR, a regulation partially initiated to limit their power.

In the U.S., publishers have scrambled for ways to make up the revenue lost through the tech giants’ domination of the advertising sphere. One solution has come in the form of alliances between publishing entities.

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