By: A new one-day seminar aims to help publishers increase their advertising revenues, both in print and online. The Money Tour, produced by The Stoltman Group LLC, will make its debut in Princeton, N.J., on Feb. 13.
The seminar will cover the latest research about readers and advertisers, and offer tips on motivating sales forces and promoting advertising products.
"The goal is for the audience to walk away with real concrete steps that they can put into place at their newspapers," said Marsha Stoltman, president of the producing company and the former general manager of
Editor & Publisher's Interactive Newspapers Conference. Stoltman serves on the advisory board for next year's revamped E&P/Mediaweek Interactive Media Conference.
The Money Tour's presenters are Mike Blinder, president of Multimedia Sales Specialists; Carol Richer, president of Sales Training Plus; and S.W. "Sammy" Papert III, chairman and CEO of Belden Associates.
Stoltman said the group hopes to repeat the Money Tour later next year in the Southeast, Southwest, and Northwest.
The seminar is sponsored by Content That Works of Chicago.
For more information or to register, log on to
www.money-tour.com.
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