New York Magazine Penalizes Advertisers for Data-Hogging Ads

Posted Friday, May 20, 2016 10:30 am

Garett Sloane | Digiday

New York Magazine is getting real with its advertisers, telling them the website can’t guarantee viewability of their ads if they don’t consume less data.

“If the advertiser provides creative that does not load in a certain time, then there cannot be viewability conversation,” said Ron Stokes, executive director of client advertising solutions.

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New York Magazine Penalizes Advertisers for Data-Hogging Ads

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