New York Post to launch its first FAST channel

New York Post Media Group is launching its first free ad-supported streaming TV (FAST) channel, head of video and audio Warren Cohen exclusively tells Axios.

Why it matters: Publishers are revisiting the strategy as consumers seek premium programming without a subscription fee, connected TV ad dollars grow and digital video can be more easily repackaged.

• The move comes as major media companies expand their bets in streaming. Fox Corporation announced on Monday a definitive agreement to acquire Roku in a cash-and-stock deal valued at roughly $22 billion.
• New York Post Media Group is a subsidiary of News Corp, chaired by Lachlan Murdoch, who also serves as CEO and executive chair of Fox.

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