New York Times CEO Calls Digital Pay Model “Most Successful” Decision in Years

By: Jeff John Roberts | paidContent

In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson hailed the company’s digital subscription strategy and dismissed skeptics who say media outlets can’t reinvent themselves.

“[T]he launch of the pay model is the most important and most successful business decision made by The New York Times in many years. We have around 700,000 paid digital subscribers across the company’s products so far and a new nine-figure revenue stream that is still growing.”