By: E&P Staff About.com, which is owned by the New York Times Company, announced today that it has acquired the weight-loss and nutrition information site Calorie-Count.com from AeroDiet.com, LLC.
The site allows users to track and manage their weight loss plan and count the number of calories that they consume each day. There are other tools on the site to help vistors monitor daily diet and exercise. There are also social community forums on the site and personal blogs. Last month, the site had 24 million page views and attracted 464,108 unique visitors.
"About.com has consistently been the second largest health channel and the fourth largest food channel on the Web," said Janet L. Robinson, president and CEO of The New York Times Company in a statement. "This acquisition will further expand About.com's leadership in these two key verticals, providing wonderful new content and functionality for our users. Additionally, Calorie-Count.com offers a significant opportunity to attract highly sought advertising in the health and nutrition categories."
About.com currently received 44 million page views each month for its Health and Food Channels.
The founders of Calorie-Count.com, Erik Fantasia and Igor Lebovic, will become employees of About.com and report to Marjorie Martin, general manager, About.com Health. Terms of the deal were not disclosed.
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