New York Times Debuts New Ad Program to Help Brands Address Sensitive Topics


The New York Times is launching a new advertising insights program called "Pivotal" which will provide marketing partners with research and guidance on the best ways to address controversial issues like race, climate, sex, gender, tech and money.

"This is one of the most ambitious things we've done in advertising to-date," says Allison Murphy, The Times' senior vice president of ad innovation.

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