The New York Times plans to expand its roster of television shows and podcasts, retooling popular columns and behind-the-scenes tales of its journalism to help attract subscribers who may have never read an article in the newspaper.
Buoyed by the success of “The Daily,” a hit podcast hosted by Michael Barbaro, Times executives see new storytelling tools as a gateway to audiences who may be coaxed into signing up for the newspaper, executives told advertisers at an event Monday in New York.
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