New York Times Expects Digital Ad Growth in 2014

Posted
By: Michael Sebastian | Advertising Age

New York Times CEO Mark Thompson intends to restore growth to the company's digital advertising revenue next year after recent declines, he told a meeting of investors Tuesday.

To spur growth, the Times is introducing branded content solutions for advertisers, according to Mr. Thompson, who spoke at UBS's media and communications conference taking place in New York City.































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