The New York Times is "exploring the possibility" of selling a "higher-tier," ad-free digital subscription package, chief executive Mark Thompson said at the IAB Ad Blocking & User Experience Summit Monday.
"We do want to offer all of our users as much choice as we can, and we recognize that there are some users -- both subscribers and non-subscribers -- who would prefer to have an ad-free experience," he said, according to a copy of his remarks provided in advance to Ad Age. (The all-day summit, which is intended for publishers, is not open to the press.)
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