New York Times, FT, Atlantic Share Different Strategies with Same Goal: Engagement

Posted Friday, November 9, 2018 11:55 am

Dawn McMullan | INMA

Elisabeth Goodridge, editor/newsletters and messaging at The New York Times, has headed the revamped newsletter initiative at the media company for the past two years. At that time, the Times had about 40 newsletters that had grown organically, Goodridge told audiences members Thursday at the INMA Consumer Engagement Summit in Miami.

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New York Times, FT, Atlantic Share Different Strategies with Same Goal: Engagement

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