New York Times Invests Millions in Sunday Magazine to Lure Advertisers

By: Michael Sebastian | Advertising Age

Jake Silverstein, editor-in-chief of The New York Times Magazine, and Andy Wright, its publisher, have visited 10 cities in the last two months to tell CMOs and agency execs about the changes they're bringing to the magazine.

"Depending on the city," Mr. Silverstein said, "we say we're either Starsky and Hutch, Bonnie and Clyde or -- "

"Jake and Elwood," Mr. Wright interjected, referring to the Blues Brothers.