New York Times Looks for Ways to Fight Ad Blocking

The New York Times Co. said it is looking at ways to combat the ad blocking software that threatens to hurt many publishers’ online advertising revenue streams.

“We oppose ad blocking,” New York Times Co. Chief Executive Mark Thompson said Thursday during an earnings call to discuss the company’s third-quarter results. “The creation of quality news content is expensive and digital advertising is an important way in which we and other high-quality news providers fund operations.”