'New York Times' Style Magazine Unveils Retooled Web Site

By: E&P Staff "T," The New York Times' style magazine, launched a new Web site on Friday that provides continuously updated news, content by contributors from the Times' "The Moment" blog, and better integration with social media functions such as Twitter.

The redesign includes a new Culture section as well as individual sections for both Women?s and Men?s Fashion, Travel and Design.

The new site also features a separate section for multimedia, plus a video player on the home page and a video library, including ?Screen Test,? a popular video series of exclusive celebrity interviews. Slideshows will also display T?s fashion photography in a cleaner, more effective manner.

T's online coverage will continue to supplement the magazine?s 15 print issues each year. The new design is already popular with advertisers, and the relaunch was sponsored by advertisers such as Bloomingdale?s, American Express and Louis Vuitton.

"We are enormously pleased with the following that T Magazine online and The Moment blog have generated over the past two years, not to mention our huge following on social networking media like Twitter,? Horacio Silva, T's online director, said in a statement.