New York Times subscriptions continue to trend toward non-news products

Posted Wednesday, August 4, 2021 10:03 am

Sara Fischer | Axios

The New York Times on Wednesday said it added 142,000 paid digital-only subscriptions last quarter, 65,000 of which were for its non-core news products, like cooking, games and audio.

Why it matters: It's the highest percentage of non-core news subscriptions that The Times has added in its history. The Gray Lady has leaned more heavily into non-news products in recent years to offset news cycle turbulence.

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New York Times subscriptions continue to trend toward non-news products

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