New York Times, Times of London Share Revenue Success, Differ on Strategy


It was a tale of two Times when digital leaders of London’s and New York’s flagship newspapers claimed the dais together at the INMA Media Subscriptions Summit in London to discuss similarities and differences in how they approach building a revenue brand.

Charlotte Gordon, vice president for international consumer marketing at the New York Times, shared an approach that was all about seizing every opportunity to become more relatable and emotionally connected to millions of new younger readers.

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