New York Times to Buy Production Company Behind ‘Serial’ Podcast

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The New York Times Company has agreed to buy Serial Productions, the company behind the hit podcast “Serial,” The Times said on Wednesday, in the paper’s latest move to broaden its digital journalism.

The arrangement will allow Serial Productions to increase the number of shows it makes, said Julie Snyder, the executive editor of Serial Productions, and will allow those shows to then be promoted on The Times’s website, in its newsletters and through its other channels.

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