New York Times to Give Digital Access to Newsstand Buyers

While the act of purchasing a physical newspaper from a newsstand hasn't changed much over the last century,The New York Times is hoping to remind single-copy customers that it's more than just a print product. It's also hoping to deepen their relationship with the company's digital content.

With a new promotion starting Tuesday, anyone who buys the Times at a newsstand will get a pass for free access to the paper's mobile apps and desktop portal until 11:59 p.m. that day.