New York Times to Shelve NYT Now App

In early 2014, The New York Times introduced an app called NYT Now that would provide a curated list of stories — for a lower price than a full digital subscription — to what it hoped would be a younger, mobile-savvy audience. Jill Abramson, then the executive editor of The Times, unveiled the app at the South by Southwest conference in Austin, Tex.

On Thursday, The Times announced it was officially shelving NYT Now. The app will no longer be available to download starting the week of Aug. 29.

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