New York Times to Staff Up Content Studio

By: Joe Pompeo | Capital New York

The New York Times is staffing up a department that makes in-house branded content for marketers as part of its push to grow digital advertising revenues.

The Times' job postings on the career website LinkedIn show there are at least seven new positions on the market—ranging from finance editor to social analytics manager—for T Brand Studio, a business-side operation that produces advertiser content in storytelling form.