Newspapers have many opportunities to deliver an audience to political advertising campaigns. First, however, they need a better understanding of how the mechanics of political ad spending work, which types of campaigns will benefit from newspaper advertising and how to study demographic insights in context.
It appears the United States Postal Service (USPS) is jumping on the bandwagon, adding one more financial and operational burden to newspapers nationwide. Effective Aug. 29, the Postal Regulatory Commission approved raising rates for newspapers to 9%. The National Newspaper Association (NNA) and News Media Alliance pushed back on these increases.
On Wednesday afternoon (Nov. 24, 2021), Lee Enterprises, announced in a press release that “its Board of Directors has unanimously adopted a limited-duration shareholder rights plan (Rights Plan)." Within the statement from Lee Chairman Mary Junck: "Consistent with its fiduciary duties, Lee's Board has taken this action to ensure our shareholders receive fair treatment, full transparency and protection in connection with Alden's unsolicited proposal to acquire Lee."
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