News Corp Turns to Mobile in an Attempt to Make its News Titles Profitable

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By: WAN-IFRA

Robert Thomson, chief executive of the newly created News Corp., has been unveiling the company's mobile-first strategy in the hope of convincing investors that there is a future beyond print for the now independent branch of Murdoch-owned news titles and publishers. 

With the devolution of News Corp's publishing arm from the rather more lucrative 21st Century Fox Entertainment finally complete, Thomson has been outlining plans to target smartphone integration and digital innovation in the hope of convincing investors that there is more to the company's 130 news titles than print. Speaking to































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