News engagement fell off a cliff in 2021

Posted Wednesday, January 5, 2022 11:07 am

Sara Fischer and Neal Rothschild | Axios

Engagement with news content plummeted last year compared to 2020, and given the ongoing decline in interest in news about COVID-19 and politics, it doesn't look like 2022 will be much better.

Why it matters: The Trump era and the onset of the COVID-19 pandemic created a one-of-a-kind media moment that will be hard for news companies to replicate.

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News engagement fell off a cliff in 2021

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