News Flash for the NYT: You and BuzzFeed Aren’t that Different

By: Mathew Ingram | GigaOM

In the wake of the New York Times innovation report last May, which detailed some of the venerable newspaper’s digital shortcomings, one of the major changes the paper made was to appoint an “audience development” editor — someone whose job it would be to help boost the Times‘ readership online. The person who took that position, Alex MacCallum, talked with Digiday recently about how she is approaching the job, and much of what she said is eminently sensible. A couple of comments, however, set off alarm bells.