News International Aims to Sell Ads Using Google and Facebook's Methods

Posted
By: Lara O'Reilly | nma.co.uk

News International is overhauling the way it sells advertising on its digital and print products to match the way TV and internet ads are sold via a self-service ad platform.

The media owner is investing in simplifying its processes so that certain high-volume and low-cost advertisers, such as people looking to place notices in the classifieds section, can book ads online without the need to speak to the sales team.
































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