News Media Companies Still Finding Balance Between Reader, Advertiser Revenue


Going against the common narrative amoung publishers across the world, Grzegorz Piechota, INMA’s researcher-in-residence, said the next big thing in reader revenue may be innovation in advertising revenue.

Kicking off day two of INMA’s Media Innovation Week in Hamburg on Tuesday, Piechota told the audience that businesses are realising they want to market to real people and not proxies.

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