News Needs to Meet Its Audiences Where They Are

Posted Monday, June 24, 2019 9:42 am

Ann Grimes | Medium

The Reuters Institute released its annual Digital News Report last week, and among its many findings a couple jump out.

One is that when it comes to news, more people are putting their heads in the sand. Almost one third (32%) of the world’s population avoids the news, up 3% from 2017, the report found.

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News Needs to Meet Its Audiences Where They Are

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