News Organizations' Brands Matter Little to Facebook Users, Study Finds

By: Andrew Beaujon | Poynter

A third of Americans get news from Facebook, a new study from Pew Research Center says. But 80 percent of the people who get news on Facebook get it when they’re on Facebook for other reasons.

Only 20 percent of people who told Pew they click on links inside Facebook posts said they did so because they prefer the news organization that produced the story. Nearly twice as many said a friend’s recommendation was important, and half said they clicked because a story looked surprising, funny or entertaining.


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