News Publishers are Going All-In on Google's AMP

Posted Tuesday, February 23, 2016 8:01 am

Lucia Moses | Digiday

Google’s Accelerated Mobile Pages is set to launch Wednesday, and while some publishers took a cautious approach to Facebook’s Instant Articles, they’re going all in with Google’s fast-loading article initiative.

AMP is Google’s open-source code to speed up the mobile Web pages and is seen as its answer to the walled garden of Facebook’s Instant Articles, which launched last spring. The search giant said that in tests, AMP pages loaded 85 percent faster than regular Web pages.

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News Publishers are Going All-In on Google's AMP

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