The survival of the news industry depends, for a large part, on its ability to create services on top of their contents streams. But getting into personalized services requires a major leap forward for which “Conversational Bots” could become strategic tools.
Great news content is no longer enough. No serious publisher can expect growth or monetizeable loyalty — read: a sizable ARPU — without adding a layer of services that generate reader stickiness. This is the vision shared by the most sophisticated segment of the publishing world. And yet, to my dismay, I keep bumping into news providers (often established, legacy players) still obsessed with stuffing mobile pages with interstitials and auto-play videos. For these, days are numbered. The herd will get thinner.
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